Course Overview

The global internet population will continue to grow, and e-commerce has become one of the strongest engines of business growth worldwide. This course teaches entrepreneurs and professionals to develop, market, and manage an e-commerce business across web and mobile platforms, giving them a crucial advantage in today’s highly competitive digital marketplace.

Compete in a Multi-Trillion-Dollar Market

Global retail e-commerce sales are now measured in the trillions of dollars annually, and online channels are projected to keep increasing their share of total retail sales over the next several years. By understanding traditional e-commerce, fast-growing m-commerce, and location-based commerce, you’ll be prepared to position your business where customers are already choosing to buy.

Build a High-Converting Storefront

You’ll learn how to select e-commerce software, structure your site, design effective product pages, and optimise your shopping cart and checkout to reduce friction and cart abandonment. Well-designed product pages, straightforward navigation, and streamlined checkout flows can reduce cart abandonment, which often sits around 70%, and even modest UX improvements have been shown to lift conversion rates by several percentage points and increase average order value through better cross-sells and upsells.​

Use Data, Payments, and Automation Effectively

Modern e-commerce success depends on tracking key metrics like traffic, conversion rate, cart abandonment, and customer lifetime value and using tools such as analytics platforms, CRM systems, and e-commerce management software to act on these insights. Businesses that take data-driven decision-making are more likely to acquire and retain customers. Stores that offer multiple trusted payment options get conversion increases of up to 30%, and fraud-prevention measures reduce chargebacks and payment-related losses.​​

Create Memorable Customer Experiences

From responsive design and user-generated content to customer service workflows and post-purchase communication, you’ll learn how to keep customers coming back. Studies show that companies prioritising customer experience can grow revenue 4–8% faster than the market average and that improves customer retention by just 5% can boost profits by 25–95%, highlighting why UX, support, and loyalty touchpoints are critical to long-term e-commerce performance.​

Stay Secure and Compliant in a Changing Landscape

E-commerce businesses must handle customer data responsibly and comply with evolving privacy, consumer protection, and trade regulations across regions. Global cybercrime costs are expected to reach trillions of dollars annually and regulations such as GDPR and CCPA impose strict penalties for mishandling personal data, so understanding security best practices, intellectual property rights, and regional rules is essential to maintaining customer trust and avoiding significant legal and financial risk

Learning Objectives

• Describe the terms e-commerce and m-commerce.
• Develop an e-commerce business plan.
• Evaluate e-commerce software options.
• Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process.
• Test, launch, and update your e-commerce site.
• Design engaging, responsive web content.
• Understand e-commerce payment options and choose appropriate options for your site.
• Learn tools to track key e-commerce metrics.
• Identify and optimise supporting e-commerce activities, such as customer service, sales, and inventory management.
• Create a marketing plan that includes all essential elements.
• Market your online store using social media and other appropriate channels.
• Use discounts and promotions to market your e-commerce business.
• Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
• Protect your intellectual property.
• Identify the rules and regulations that will govern your e-commerce business.

Key Themes in E-Commerce Management

• E-commerce management course
• Building an online store
• M-commerce and mobile commerce
• E-commerce business planning
• Shopping cart and checkout optimisation
• E-commerce analytics and KPIs
• Online payment systems and security
• Customer experience in e-commerce
• Marketing an online store
• E-commerce regulations and compliance

FAQ

1. Why learn e-commerce management in 2025?

E-commerce remains one of the fastest-growing segments of the global economy, with online sales accounting for an increasing share of total retail each year. Learning how to plan, build, and manage an online store enables you to participate in this growth—whether as a founder, freelancer, or in-house specialist.

1. What practical skills will I gain from this e-commerce course?

You will learn to develop an e-commerce business plan, choose and test platforms, design product and category pages, configure payments and shipping, and optimise checkout flows. The course also covers analytics, customer service processes, promotions, and social media marketing so you can run an e-commerce operation end-to-end, not just build a site shell.​

1. How can this training benefit my career or business?

For business owners, strong e-commerce skills directly impact revenue, customer satisfaction, and scalability. For professionals, hands-on experience with e-commerce tools, metrics, and campaigns is highly valued in digital marketing, merchandising, operations, and customer experience roles.​

1. Do I need technical expertise or coding skills?

No. The course is designed for beginners and those with some experience, using accessible, widely adopted e-commerce platforms and tools. You’ll focus on configuration, content, and optimisation rather than software development, making it suitable for non-technical founders and career changers.

1. Will this course address mobile commerce (m-commerce)?

Yes. A dedicated module covers the growth of mobile commerce, leading retailers, and successful mobile strategies, plus how to ensure your store is mobile-friendly. You’ll also learn about mobile payment systems and how customer behaviour differs on phones and tablets.

1. How will I learn to use data and analytics to improve my store?

You’ll explore key e-commerce metrics, methods for tracking referrers and keywords, and tools, such as analytics platforms, CRM systems, and third-party optimisation tools, for monitoring performance. This enables you to make informed decisions about marketing, UX changes, inventory, and promotions.​

1. What about security, fraud, and regulations?

Dedicated sessions address security best practices, fraud awareness, privacy expectations, and trade and data protection regulations affecting e-commerce businesses. You’ll learn how to protect customer information, clarify your responsibilities as a business owner, and understand global differences when selling across borders.