Overview

KWH Academy’s E-Commerce Management Certificate Course is a 2 to 4 hour online and self-paced course designed to give you real-world skills to move from developing a business plan and a marketing plan to selecting software and tracking. At its core, e-commerce means using the internet to conduct business, such as booking a hotel room, paying a bill, and buying a movie online.

You’ll understand everything you need to know to create the business you want, following the general rules and regulations, making an engaging user experience, and managing transactions securely.

Please see our Professional Development Programs page for FAQs. 

Program Highlights

You’ll learn real-world strategies and practice applying the knowledge, skills, and tools you learned, with top m-commerce examples, to make your e-commerce business stand out. You’ll implement and understand the material in depth to select the software and tools that best suit your e-commerce business needs.

By the end of the program, you’ll know the four key supporting areas of an e-commerce business and the marketing cycle needed for success. You’ll also understand how to ensure that you’re protecting your customers’ data. You’ll create a personal action plan so you can stay on track. 

Take our Becoming a Manager Certificate Course to learn how to apply these skills as a leader. 

Career Opportunities & Prospects in Ontario

This example is for a CEO of a Manufacturing Company. This example isn’t limited to e-commerce only.

Source: Canada Job Bank. Calculated by 8 h/day using calculator calculatrice.

Who Is It For

• Leaders
• Collaborators
• Innovators 
• Creativity 
• Analytical thinkers
• Attention to detail
  

Source: Government of Canada

Who Can Apply

• You must speak English. 

What You’ll Gain

• 2-4 hours of comprehensive, structured online learning.
• Self-paced, interactive webinars.
  
• Ongoing career guidance, interview preparation, and résumé assistance.
  

Instructor 

E-Commerce Management is a course that KWH Academy purchased from Velsoft. The course is facilitated by AI. 

Payment Methods

How to Enroll

Through our website:

1. Go to our E-Commerce Management website.
2. Create an account.
3. Click on the course(s) you’re interested in.
4. Click on Buy Now for $49.00 CAD.
5. Click on the payment method that works for you:
   1. Paypal
   2. Cash on delivery
   3. Stripe
6. Pay.

E-transfer: 

1. Send an e-transfer of CAD $49.00 to kwhinitiative@gmail.com.
2. Include your full name, course, interact email or ID used in the message.
3. Take a screenshot of the transaction and reply to this email.
4. Include the transaction reference number.

What You’ll Receive:

• Class access details.
• Everything you’ll need to be ready.

Curriculum 

Session 1: Course Overview  

This session covers the Introduction and course outline.

Session 2: Getting to Know E-Commerce

This session explores what “e-commerce” means and the evolution that it has gone through in the past several decades. Participants will learn the six major models of e-commerce and define terms that they’ll use throughout the course. Students will reflect on their use of e-commerce.

Session 3: E-Commerce Building Blocks

Learners will take a closer look at the basic elements they’ll need to build an e-commerce business. Students will navigate setting goals, creating a business plan, and choosing a revenue model. Participants will analyze successful e-commerce business examples.

Session 4: Software Options and Solutions

Students will understand content management systems, e-commerce server packages, and web hosting services. Learners will apply this by testing an online service they choose and by setting up a basic e-commerce website.

Session 5: Building Your Online Store

Participants will learn each step of building an online store, from domain name and site structure to the top-level page. Students will understand navigation tools, product pages, shopping carts and the checkout process, FAQ sections, and testimonials.

Session 6: The Finishing Touches

Learners will test their website before publicizing it. Students will ensure a successful launch and post-launch testing procedures. Participants will complete a usability test for a real-life e-commerce site.

Session 7: Creating An Engaging User Experience

Students will learn how to deliver quality content and responsive design to help engage users, drive traffic to their site, and ultimately build their business. Learners will understand how to build relationships with their customers and leverage social selling.

Session 8: Transaction Management

Participants will learn the major ways to pay for products online: credit and debit cards, online payment systems, mobile payment systems, digital cash, and cash/check on delivery. This session also discusses the details of each method and where each type is most commonly used.

Session 9: M-Commerce

Students will learn who the top m-commerce retailers are and what they’re offering that sets them apart from the competition. Learners will also look at trends in the mobile arena, particularly wearable devices like smartwatches. As participants work through the material, consider how they might be able to incorporate m-commerce into their e-commerce business.

Session 10: E-Commerce Analytics

This session covers the key metrics that all e-commerce businesses should track, including conversion rate, bounce rate, and shopping cart abandonment rate. Students will learn tools that they can use to track these metrics and evaluate trends.

Session 11: Supporting Your E-Commerce Business

Learners will explore the four key supporting areas of an e-commerce business: product management, sales and marketing, customer service, and post-fulfillment. Participants will customize the list of activities for each area to reflect what their business is all about.

Session 12: Marketing Your E-Commerce Business 

Students will learn about the marketing cycle and the essential elements of a marketing plan. Learners will understand different marketing channels that they can use (e.g., email and mobile marketing), with a focus on social media marketing. To wrap things up, participants will learn some tips for creating promotions that will generate customer interest and income.

 Session 13: Security And Fraud Awareness

Learners will understand their responsibilities to customers and how they can keep them safe while they are using your site. Participants will learn about credit card security and intellectual property rights. This is a general guideline for rules and regulations. Students must check the laws where they reside.

Session 14: Rules And Regulations

The major areas usually regulated by jurisdiction for user privacy, transportation of goods, sales taxes and data tracking. They’re regulated by various agencies around the globe. While this is a general guideline, learners should seek expert advice about the rules in their area and how they will impact their business.