Overview

KWH Academy’s Building an Online Business Certificate Course is a 2 to 4 hour online and self-paced course designed to give you the knowledge and tools required for online business success. Learn how to create, launch, and grow a profitable online business.

You’ll understand everything you need to know to create a successful online business using a solid business plan, gain funding, and use social media to advertise.

Please see our Professional Development Programs page for FAQs. 

Program Highlights

You’ll learn real-world strategies and practice applying the knowledge, skills, and tools you learned to turn your unique ideas into a profitable online business. You’ll implement and understand the material in depth to select the software and tools that best suit your online business needs. 

By the end of the program, you’ll know everything you need to create a business plan and marketing plan with future projections so you can stay on track. 

Take our E-Commerce Management Certificate Course to learn more. 

Career Opportunities & Prospects in Ontario

This example is for a CEO of a Manufacturing Company. This example isn’t limited to e-commerce only.

Source: Canada Job Bank. Calculated by 8 h/day using calculator calculatrice.

Who Is It For

• Leaders
• Collaborators
• Innovators 
• Creativity 
• Analytical thinkers
• Attention to detail
  

Source: Government of Canada

Who Can Apply

• You must speak English. 

What You’ll Gain

• 2-4 hours of comprehensive, structured online learning.
• Self-paced, interactive webinars.

• Ongoing career guidance, interview preparation, and résumé assistance.
  

Payment Methods

How to Enroll

Through our website:

1. Go to our Building an Online Business website.
2. Create an account.
3. Click on the course(s) you’re interested in.
4. Click on Buy Now for $49.00 CAD.
5. Click on the payment method that works for you:
   1. Paypal
   2. Cash on delivery
   3. Stripe
6. Pay.

E-transfer: 

1. Send an e-transfer of CAD $49.00 to kwhinitiative@gmail.com.
2. Include your full name, course, interact email or ID used in the message.
3. Take a screenshot of the transaction and reply to this email.
4. Include the transaction reference number.

What You’ll Receive:

• Class access details.
• Everything you’ll need to be ready.

Curriculum 

Session 1: Course Overview

This session covers the introduction and course outline.

Session 2: How Online Business Can Benefit You

Participants will learn about how businesses are increasingly turning to the internet to sell their products and services. Students will understand how the consumer shopping experience has evolved over the last few decades. Learners will know if creating an online business is a good fit for them. 

Session 3: Laying the Groundwork 

This session teaches how to develop an idea for an online business. Students just need something unique and marketable that they’re passionate about. Learners will know the importance of thinking about products or services they wish they had. Each participant will research their business idea on other similar businesses and their customer’s activity and develop a more unique product. Students will consider questions to evaluate their best options, such as what problem the product is solving and who their customers would be. 

Session 4: Creating a Business Plan

Students will put their ideas on paper for a business plan to analyze and refine them further. Learners will understand the key components of a good business plan and the resources that they can use through a detailed, sample business plan. By the end of this session, participants will know what resources to gather and which professionals or support networks to reach out to during the business planning process. 

Session 5: Breaking Down the Plan

This session teaches which areas of creating a business plan require intensive research, thought, and revisions, especially the marketing and finance sections. Students will acquire knowledge of the elements to consider, specific terms, and where they’ll require support throughout the process. Learners will acquire details on financial estimates through research and the types of expenses they must consider. Participants will also learn how to use crowdfunding to raise money for their business without going to a traditional bank. 

Session 6: Building Your Online Business

This session will detail everything you need to know, from choosing a hosting service to security and statistics. Discuss the basic elements that most businesses require (e.g., creating your brand and choosing your office). Next, students will learn how to set up their website, e-commerce options, mobile strategies, social media pages, and online marketplaces like Amazon and eBay. Participants will also understand the fees to consider for marketing their business on different platforms.  

Session 7: Internet Marketing Basics

Social media sites offer great, low-cost marketing options you can use to help get the word out about your business and its products or services. This session will cover how to use a blog to promote participants’ online businesses, strategies, and techniques to use on Facebook, Instagram, Pinterest, YouTube, and X. We’ll show our students some businesses that are using these platforms successfully. Our learners will know how to build relationships and community with their customers about their products and services for online business success. Each student will create their own Personal Action Plan for their short-term and long-term goals.